Companies like BetUS and Lego make running online marketing campaigns look like a breeze. They manage to charm you, reel you in and make you buy their product or service in minutes.
Now you might be wondering how to run a successful ad campaign exactly like they do. We’re here to help you understand the steps you need to make your marketing appear just as effortless.
Creating a successful marketing campaign takes a lot of work. Don’t worry, though; we’ll walk you through the steps and simplify the process. Whether you’re a sports news company looking to expand your reach or a small business trying to increase sales, we’ve got you covered.
Determine Your Goals
Our first recommendation is to determine your goals before launching your marketing campaign. Maybe you want to expand your customer base to reach a wider audience. On the other hand, perhaps you’re more focused on improving your brand. Making this decision will help you choose what type of campaign to use.
Select a Campaign Type That Fits Your Needs
Picking the type of campaign is a key part of your success. Once you’ve determined your goals, you can better select one that fits your needs. We recommend email marketing if you have a strong message you want to get out.
Statistics on this type of marketing show that email can generate £42 on average for every pound you spend. However, if you want to focus on improving your brand or raising awareness of a cause, a custom video will be better suited.
If your goal is to get more social media followers, we suggest using user-generated content. A good example of one of these campaigns is a short-term contest. You can make a post that people need to share to enter, driving traffic to your page.
Set a Realistic Budget
Next, set a budget. It’s crucial to ground this choice in reality. We suggest making it significant enough to promote your message. You also need to ensure you can afford it, though. If you aren’t making a profit and meeting your goals, the expense may be too high. Planning a marketing budget helps you avoid any financial issues down the road. Consider ‘Your Target Audience’.
Next, think about your target audience. Determine why your current audience chooses your product or service. You can use a marketing campaign to reach other similar people.
If you want to branch out and create a more diverse customer base, you need to research. We find it helpful to consider their income, wants and needs. Then, you can make adjustments to your campaign based on this data.
Establish a Way to Measure Results Before the Campaign Ends
Finally, you’ll need a way to measure the success of your ad campaign. We suggest making this decision pre-launch. This way, you can monitor how it’s going and make adjustments if necessary.
There are several ways to determine the success of your campaign, and the best option will depend on your goals. If you’re trying to promote a new product, you should calculate your sales. On the other hand, a brand-focused strategy may be better monitored by evaluating mentions of your company on social media.
Now you know how to run a successful marketing campaign, just like the industry leaders. To recap, here’s our expert campaign process:
- Determine Your Marketing Goals
- Select a Campaign Type That Fits Your Needs
- Set a Realistic Budget
- Consider Your Target Audience
- Establish a Way to Measure Results
Make sure you take all of these steps before launch to be well-prepared and ready to succeed. Follow our tips, and you could create a campaign that’s even better than the likes of BetUS and Lego.